Category Archives: CLOTHING
“The Godfather of Soul” aka “Mr. Dynamite” aka “Soul Brother Number One” aka “The Hardest Working Man in Show Business”
“Hair is the first thing. And teeth the second. Hair and teeth. A man got those two things he’s got it all.”—James Brown
Designer: Christopher Bastin
Founded: Gant, 1949; Gant Rugger, 1973
Who wears it: Urban preps; Andy Samberg, Dave Annable, Kid Cudi, Chord Overstreet, Ed Helms, Zach Galifianakis
You know it for: Washed, worn-in patterns and silhouettes (shirts are two inches shorter than normal)
Brand backstory: Rugger is Gant’s archival heritage brand, based on the “Rugger by Gant” collection launched in 1973 after the company introduced rugby shirts as an off-the-field option. It’s the line that Gant—a phenomenon in Europe with more than 600 stores—used to re-introduce itself to the U.S. market.