Designer: Christopher Bastin
Founded: Gant, 1949; Gant Rugger, 1973
Who wears it: Urban preps; Andy Samberg, Dave Annable, Kid Cudi, Chord Overstreet, Ed Helms, Zach Galifianakis
You know it for: Washed, worn-in patterns and silhouettes (shirts are two inches shorter than normal)
Brand backstory: Rugger is Gant’s archival heritage brand, based on the “Rugger by Gant” collection launched in 1973 after the company introduced rugby shirts as an off-the-field option. It’s the line that Gant—a phenomenon in Europe with more than 600 stores—used to re-introduce itself to the U.S. market.