Is This American Apparel Ad Racist???


I came across this American Apparel ad that was just plain disturbing. Upon first glance it looks like a white model was painted brown and adorned with clothing from the international clothing gaint. After a while you begin to realize that American Apparel hired a African model and exaggerated her features. I have a hard time convincing myself that this image was used for marketing purposes. If this was a creative ploy to commercialize their clothing to African patrons, I’m neither amused nor am I propelled to find the nearest American Apparel in my city.


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